Pinelopi Athanasopoulou , Professor

Services Marketing (ΦΕΚ 1498/18-12-2018 τ.Γ΄)

Efstathiou - Stamatikis Valioti & Plateon ,Sparti  23100 , office  Β5 , 23100, Sparta

(+30)27310 - 89655

This email address is being protected from spambots. You need JavaScript enabled to view it. , athanapi(at)go.uop.gr

OFFICE HOURS Tuesday -Wednesday - Thursday 12:00 - 14:00

• 1997 - 2001: City University Business School, Ph.D. Programme
  
• 1995 - 1997 Μanchester Business School, MBA Programme
• 1990 - 1994 Athens University of Economics and Business, Department of Business Administration

• Services Marketing
• Customer Behavior
• Strategic Marketing
• New Products Development - Innovation
• Sports Organizations Marketing

• Relationship marketing
• Branding
• Sponsorship
• New service development
• Digital marketing (social media, consumer generated content)
• Experience quality

• Giovanis, A.N. & Athanasopoulou, P. (2016) The roles of corporate image and switching barriers in the service evaluation process: evidence from the mobile telecommunications industry. Euromed Journal of Business, Vol. 11(1):132 – 158.
• Athanasopoulou, P.& Giovanis, A.N (2015) The effect of respect and rapport on relationship quality and customer loyalty. Journal of Customer Behaviour, Vol. 14(4): 331-351.
• Athanasopoulou, P., Giovanis, A.N., and Avlonitis, G.J. (2015) Marketing Strategy decisions for Brand Extension Success. Journal of Brand Management, Vol. 22(6): 487-514.
• Giovanis, A.N ., Athanasopoulou, P., and Tsoukatos, E. (2015). The role of service fairness in the service quality – relationship quality – customer loyalty chain: An empirical study. Journal of Service Theory and Practice, Vol. 25(6): 744-776. (1 citation)
• Athanasopoulou P., and Sarli, E. (2015) The development of new sponsorship deals as new business-to-business services. Journal of Business & Industrial Marketing, Vol 30 (5): 552-561.
• Giovanis, A.N. & Athanasopoulou, P. (2014) Gaining customer loyalty in the e-tailing marketplace: The role of e-service quality, e-satisfaction and e-trust.International Journal of Technology Marketing, Vol 9(3): 288-304.
• Athanasopoulou P. (2009) Relationship Quality: a critical literature review and research agenda. European Journal Of Marketing, Vol 43, No 5/6, pp: 583-610.
• Athanasopoulou P. & A.Johne (2004) Effective communication with lead customers in developing new banking products. International Journal of Bank Marketing, Vol 22 (2): 100-125.